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Profit Margin Calculator

Gross profit, margin % and markup % from cost and revenue.

NZ$
NZ$
Profit margin
40.00%
Gross profit $40,000.00 · markup 66.67%
$100.0K
revenue
  • Cost60.0%
  • Profit40.0%
Gross profit$40,000.00
Margin %40.00%
Markup %66.67%

About this calculator

Profit margin and markup are not the same thing. Margin is profit as a share of revenue; markup is profit as a share of cost.

  • Gross profit = revenue − cost.
  • Margin % = profit ÷ revenue × 100.
  • Markup % = profit ÷ cost × 100.
Formula: Margin = (Revenue − Cost) ÷ Revenue × 100

Frequently asked questions

Margin or markup?
Use margin to compare profitability across products; use markup when pricing from a known cost.

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Calculator NZ provides general information only. For decisions with significant financial, medical or legal consequence please consult a qualified professional.